Lamborghini plans record investment in roadmap to electrification

Lamborghini has announced plans to accelerate its electrification programme with a record-breaking investment of 1.5 billion euros over four years.

The manufacturer has presented its ‘Direzione Cor Tauri’ (Towards Cor Tauri) which Lamborghini says will focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics in keeping with the marque’s tradition.

Cor Tauri, Lamborghini’s roadmap, will comprise of three phases which begins with a “celebration of the combustion engine” and is scheduled for 2021-2022. This phase will see the production of two new cars in the V12 model line-up which will be announced later this year.

The second phase, scheduled to take place by the end of 2024, is the company’s transition to hybrid. Lamborghini says in 2023, it will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.

This phase will also see the manufacturer invest more than 1.5 billion euros over four years, the largest in Lamborghini’s history.

The third phase, which is scheduled for the second half of the decade, is the first fully-electric Lamborghini. Acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future, according to the company.

Stephan Winkelmann, president and CEO of Automobili Lamborghini, said: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree  approach, encompassing our products and our Sant’Agata Bolognese location, taking  us towards a more sustainable future while always remaining faithful to our DNA.

“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”

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