Feature

Why Online Casino Advertising Could Be a Lifeline for EV Motorsports

Electric vehicle motorsports are still growing in popularity. As they do, acquiring funding and reaching out to new audiences is vital.

One way both can be achieved is through sponsorship, and few sectors offer opportunities like the online casino industry. Below, we dive into the reasons why iGaming sponsorships could be beneficial for EV motorsports.

Reaching a New Audience

What is the real key is the synchronisation that lies in the ethos of both industries. For some time, online casinos have been at the forefront of innovation. Running through everything they do, from secure payment methods to marketing their brands, they have pushed the envelope.

All the time, they have been working with the limitations of what browsers and casual gaming can do. Take the humble slot game, for example, once a simple three-reel affair. It now has complex systems like Hold and Spin and Megaways. Combined with exciting forward jumps in graphical capability, it has created games like Release The Kraken Megaways. Complex, engaging, and graphically spectacular, they are redesigning what can be done through a mobile device and transforming the casino industry as we know it.

This is not a world away from the work done by electric vehicle engineers. They are limited by the scope of the technology available to them and are constantly finding new ways to reach bigger and better things. As a result, the two share a common audience. Those who use online casinos are often in the 25 to 45 age bracket. As players of games like slots and roulette, they are naturally akin to the fast-paced, quick-thrill lifestyle inherent in EV sports. Added to this is a love for future technologies.

Casino Sports Sponsorship

Gambling companies and their sponsorship of sport is nothing new, particularly when it comes to online sportsbooks. There are plenty of companies based on the web willing to lend their branding to a side of the pitch advertising hoard or a shirt front. Take a look at the EPL, arguably the most famous football league in the world. Eleven out of a possible twenty clubs have a shirt sponsor related to gambling.

This is a bonus for those on both sides of the fence. Not only do gambling companies get exposure to football fans, it also touches on fashion, is seen on multiple television and media outlets across the globe, and forges a brand with supporters. However, electric vehicle motorsports do not have a fraction of the reach big leagues like the NFL and EPL do.

The Advantages of Sponsorship

There are several reasons why sponsorship can help the industry, other than their shared elements. One of the most obvious is revenue. These deals will allow EV vehicle makers to push further with research and development. In some instances, the right deals may also help create the next EV driver superstars of the future, which will further enhance the sport in the public eye.

How much EV teams are worth to a sponsor remains to be seen. As television rights and bigger platforms become available, this will increase. That is why it is imperative that the sport is given larger events to showcase itself on.

Brand partnerships can make a real difference to EV motorsports, and will be beneficial for both sides by increasing awareness and revenue. It is just up to event organisers to carry on putting on bigger and better events to showcase the sport and increase its appeal.

Want the latest Electric vehicle news in your inbox? Sign up to the free EV Powered email newsletter...