Sony has announced plans to launch an electric vehicle company as the Japanese tech giant looks to explore entry into the market.
The new company, Sony Mobility Inc, is the brands latest step in pursuing its EV venture, after it unveiled the Vision-S prototype two years ago. Whilst that concept had mainly been seen as a way of promoting its batteries and sensors, Sony believes its expertise in sensor technology will allow it “redefine mobility.”
The move was announced at the Consumer Electronics Show in Las Vegas, where the brand also unveiled a new Vision-S 02 SUV concept, an upgrade on the previous sedan model.
During the keynote presentation, Kenichiro Yoshida, the company’s chairman, president, and CEO, confirmed that the brand was “exploring a commercial launch of Sony EVs.”
He added: “With our imaging and sensing, cloud, 5G and entertainment technologies combined with our contents mastery, we believe Sony is well-positioned as a creative entertainment company to redefine mobility.”
The announcement saw the tech groups shares jump by more than 4.5 per cent on the Nikkei index, and promotional videos published by Sony were well received on social media.
Sony is gonna make electric cars, under “Sony Mobility Inc.” Woah! pic.twitter.com/oDso4H8ltR
— Engineering Explained (@jasonfenske13) January 5, 2022
— Carolina Milanesi (She/Her) (@caro_milanesi) January 5, 2022
Sony is the latest tech giant to enter the electric vehicle space, with Apple having designs on a concept car leaked last year and with Google also exploring autonomous vehicle technology.