Lotus EVs scoop two Red Dot design awards
Lotus has won two Red Dot Awards in product design for its next-generation electric vehicles.
The annual Red Dot Awards: Product Design is globally recognised as one of the biggest creative competitions in the world. The award celebrates outstanding design quality based on four core principles including aesthetically pleasing, functional, smart and innovative.
Both the Lotus Eletre and Emeya were highly praised by a jury of 39 leading design experts for bringing Lotus’ rich 76-year heritage in British sports cars design and engineering to new vehicle segments.
“Eletre and Emeya embody the core Lotus DNA design values of raw emotion, performance and sophistication, whilst progressing the brand into the future as new forms of lifestyle electric vehicles,” said Ben Payne, vice president of design at Lotus Group.
“We are at a transformational stage in the company’s history. As we scale, it’s a huge honour and testament to the creative spirit of the team to be globally recognised for best product design by Red Dot.”
The Eletre is the first SUV from Lotus and since being launched in 2022 has won multiple awards including GQ Magazine’s SUV of the Year 2023, as well as iF Design Award 2024 for its HyperOS infotainment.
With between 595bhp and 890bhp, and high-tech chassis technology, Lotus says the Eletre stays true to the brand’s roots of engaging driving fun while providing space and long-range ability that’s new to the marque.
The Emeya uses the same platform as the Eletre, with the same two-motor, all-wheel-drive powertrain. Unlike the Eletre SUV, the Emeya is a four-door ‘hyper-GT’ and uses a different battery which was recently demonstrated to be able to go from 10-80% charge in just 14 minutes.
