Peugeot’s lineup of vehicles will be 70% electric by the end of the year, including passenger cars and commercial vehicles.
The carmaker will reach this milestone thanks to the new Peugeot 308 will offer two rechargeable hybrid engines on its saloon and SW estate versions, adding to the brands list of electrified models.
Peugeot is also aiming to have 85% of its models electrified by 2023, and for its entire lineup to offer an electric variant by 2025.
The manufacturer began its electrification journey three years ago with the Peugeot e-208 and has since then launched a series of pure electric models, including the e-2008, e-Traveller and e-Expert, alongside new Plug-in Hybrid versions of the 3008 and 508.
The new Peugeot 308 Hybrid 225 e-EAT8 now features a new model with a 100% electric WLTP certified range of up to 36 miles. The Hybrid 180 e-EAT8 version, meanwhile, is powered by a 150hp (110kW) PureTech engine coupled with the same 81kW electric motor and e-EAT8 gearbox, capable of 37 miles of pure electric range, according to WLTP testing.
Linda Jackson, CEO of Peugeot, said: “Electrification is at the heart of our “Power of Choice” strategy, which gives our customers the option to choose the powertrain that suits their needs, whether conventional or electrified.”
According to Peugeot, its sales of new electric and plug-in hybrid range has allowed it to become the second best-selling generalist automotive brand in Europe in the first five months of 2021 and is already the third best-selling generalist brand in Europe for electrified vehicles this year. Peugeot’s e-208 and e-2008 models also stand in second place in their respective Battery Electric Vehicle (BEV) segments.
Jackson added: “The excellent sales results of our electrified models show that in Europe, this strategy is bearing fruit. Internationally, even in markets where electrification is emerging, we will use our portfolio of electrified models to stand out as an inventive, premium generalist brand. Wherever we are, we want to be real drivers of progress.”