Special edition Electric MOKEs raise £450,000 for ocean charity

Two bespoke Electric MOKEs raised £450,000 at auction with funds going towards the Blue Marine Foundation.

On display at the Monaco Yacht Show auction was the first of the two special edition MOKEs, which was conceived and directed by world-famous designer and brand expert Steve Edge, founder and creative director of Steve Edge Design. It features a new ‘Blue Marine’ exterior paint job and a coral design used throughout the car, both of which pay tribute to the oceans that the foundation is working so hard to protect and restore. Other bespoke features include custom painted wheels with exclusive wheel covers, a contrasting white grille and a unique Bimini cover and full weather-proof canopy.

The interior of the car is just as special, with hand stitched Blue Marine upholstery across the seats and steering wheel, a one-off Blue Marine dashboard with the Blue Marine logo, and reclaimed wooden entry strips that replicate boat decking. A second special edition Electric MOKE will be designed and built to commission, with the two one-off cars raising €250,000 each, making a combined total of €500,000 (£450,000).

Steve Edge, founder and creative director, Steve Edge Design, said: “Having the opportunity to work on the Electric MOKE was a dream come true. Whether it’s Bond on The Caribbean or Bardot in St Tropez, its iconic form is, for me, ever associated with fun and glamour. So, forget your Bentleys, the Electric MOKE is the new benchmark for luxury. Working with The Blue Marine Foundation was always a no brainer, a charity that strives to protect our blue planet and, more importantly, a charity that truly delivers on its promise.”

All money raised by the auction is going towards supporting Blue Marine’s efforts to restore the world’s oceans back to health. Blue Marine aims to ensure the protection of at least 30% of the world’s oceans by 2030, restoring damaged marine habitats and developing models of sustainable fishing.

Clare Brook, CEO, Blue Marine Foundation, said: “Blue Marine is thrilled that MOKE and Steve Edge design have created this ocean-inspired, custom-designed Electric MOKE. Funds raised through the sale of these special ocean MOKEs will go towards our vital work in the Mediterranean, securing marine protected areas and protecting endangered species such as monk seals.”