Polestar to expand to 30 global markets by end of 2022
Polestar is to continue its global expansion with plans to be present in 30 global markets by the end of 2022.
After confirming in July the doubling of its markets in 2021 from nine to eighteen, Polestar aims to establish itself in a further twelve markets through 2022.
Polestar’s 2021 expansion plans have been increased since the July announcement and are set to include new markets in the Middle East, including Kuwait and the United Arab Emirates. Luxembourg and Iceland will also join the growing European base. Individual market launch timings will be communicated accordingly. Further markets will be confirmed in due course.
As well as moving into new markets, Polestar is also rapidly expanding its retail locations in existing markets where around 100 Polestar Spaces and Destinations will be operational by the end of 2021. More will follow in 2022.
In Germany, the seventh Polestar Space was opened in Berlin in early September. Polestar will also invest in temporary Spaces in further cities. Leipzig is already confirmed to open in October, with a second temporary location to be announced shortly.
Speaking at the 2021 IAA in Munich, Polestar CEO Thomas Ingenlath, said: “Growth on this scale is unprecedented and confirms our position as a truly global, pure EV brand. Our unique business model has allowed us to develop the manufacturing capacity we need to satisfy demand. Our digital-first approach means we can enter new markets faster. And, crucially, the service network vital to customer peace of mind is already in place.”
