Polestar on course to double market presence in 2021

Polestar is continuing its global expansion by launching in nine new global markets and doubling its retail presence by the end of the year.

The Swedish electric performance car brand is adding to its Polestar Spaces retail approach, which consists of city centre locations, by introducing a new concept, known as Polestar Destinations.

These new locations will still offer test-drive experiences, similar to Polestar Spaces, however these larger, out-of-town hubs will also perform handovers to customers who decide to purchase.

Thomas Ingenlath, Polestar CEO, commented: “We are expanding both within markets in which we already have a presence and into new markets extremely rapidly. As a brand that has only been fully operational for just over 12 months, this sort of footprint is unprecedented.

“We aim to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal to exceed our owners’ expectations.”

This growth will take the brand’s physical presence to around 100 retail environments globally including some temporary pop-up locations.

Mike Whittington, head of sales at Polestar, added: “We focus on ensuring that customers can interact with the brand and our cars on their terms. A refined online buying environment is backed-up by physical locations to help drive awareness and sales.

“Our new Destination concept gives customers even more access to the brand, and fits some of our newer markets particularly well.”

Around 60 additional test drive locations will be in operation by the end of 2021 to provide additional access to Polestar 2 vehicles, while customer handover centres are also expanding.