Italian EV brand AEHRA reveals design of new electric SUV
Ultra-premium electric automotive brand AEHRA has pulled the covers off its first ever electric vehicle, with plans for its second EV already on the way.
At a launch event in Milan, Italy, AEHRA’s bosses and design chiefs revealed the first images of the vehicle, before unveiling the first to-scale model to a large crowd that gathered to see the latest entrant to the burgeoning electric SUV market.
The new vehicle, which will just be named AEHRA, features a 3m-long wheelbase with a monobody architecture which maximizes space inside the cabin through a dramatically short front overhang.
According to AEHRA’s design team, which is headed by Filippo Perini, the key principles of the vehicles design was combining true Italian design whilst making it as aerodynamic as possible.
The team at AEHRA have purposely ripped up the rulebook with the conventional electric SUV blueprint – with co-founder Hazim Nada claiming that most electric vehicles look the same – and they have set out to create something truly unique.
And indeed, they have, with innovative features such as wingmirrors inspired by motorcycle racing and four elytra-like doors. It’s long wheelbase – and it’s huge 24” and 23” wheels – also help this vehicles character and identity stand out.
AEHRA has targeted a sense of fluidity with its design, stepping away from the familiar creases and patterns of other electric vehicles. This approach can be seen from the vehicles glassware, which appears to flow as a single piece from the very front of the car and over the roof.
“With the AEHRA SUV, we have shunned the conservative constraints that have encumbered all other car manufacturers in their approach to designing EV vehicles to date. Instead, we have taken a highly courageous approach. And at AEHRA, this mindset drives not just the design of our vehicles, but every aspect, including engineering, the layout of the interior, the state-of-the-art sustainable materials we use and how we are redefining the entire customer journey,” said Filippo Perini, AEHRA, Chief Design Officer.
“With the SUV, we have created a vehicle that goes far beyond the conventional standards set by the automotive industry for an SUV, and sets new benchmarks for style and comfort. We have used a monobody construction, which, while used widely in Italy in the past, is now normally reserved for supercars only. We have taken an equally radical approach to aerodynamics, which play a central role in the design, driving characteristics and efficiency of the SUV.”
Filippo, Hazim and other AEHRA bosses have remained tight-lipped on details of the vehicles interior, although they did confirm that information on this will be revealed over the coming weeks.
They did, however, give an idea to the expected range and performance of the vehicle. According to Hazim, the vehicle will have a range of up to 800km (500m) with a battery pack of up to 120kWh and “two or three” electric motors, delivering between 550-600kW. To improve performance, the team have also made a considerable effort to reduce the weight of the car, and it is expected that the final production version of the car will tip the scales at under two tonnes.
The AEHRA (which will be the name for every vehicle released by the brand, with Hazim stating that each car will not be given a specific name) is scheduled for deliveries in 2025, with an electric sedan, to be announced early next year.
“The AEHRA SUV represents a radical combination of cutting-edge sustainable materials, ultra-advanced EV technology, smart manufacturing technologies, pure Italian design, and of course, a seminal moment in our company’s history,” commented Hazim Nada, AEHRA Founder and CEO. “Supremely comfortable, beautifully balanced, and graceful, the SUV ushers in a new era of EV style and sophistication, and signifies the next successful milestone on AEHRA’s strategic journey to a rollout of both our sophisticated vehicles to global markets in 2025.”
