Genesis to go all-electric in the UK

Premium brand Genesis has said that it will end UK sales of petrol and diesel models this year to become a fully electrified brand.

The Korean manufacturer said that petrol and diesel-powered versions of its G70 saloon, G70 Shooting Brake, GV70 and GV80 models will continue to be sold from stock. However, once stock levels are depleted the models will disappear from its UK offering. Some models have already sold out.

That means the G70 and GV80 will disappear entirely, leaving the brand’s three all-electric models – the GV60, Electrified GV70 and Electrified G80 – as its full line up.

The G80 and GV70 are both due facelifts in the coming months which will bring refreshed designs, new technology and improved range courtesy of a new battery. The GV60 has also just been updated with new exterior looks and a redesigned dashboard, as well as receiving a range boost from a larger battery.

Brand director for Genesis Motor UK, Jonny Miller, said: “Since arriving in the UK, Genesis has led the way in premium electrification. As a brand, we’ve established our presence in the markets with award-winning cars and customer service excellence. We’re committed to responding to customer and market feedback, and we’re confident our transition to an electric range, joined by future hybrid models, is the right direction.

“Our commitment is to a rich and varied portfolio which includes premium electrified and high-performance drivetrains alongside exciting new segment entries, all tailored for our European customers. With these new products we will see a focused market expansion beyond our current UK, German and Swiss businesses.”

While the move means Genesis will be an all-EV brand for the foreseeable future, the statement hints that forthcoming hybrid models may join the line-up, stating that Genesis will become ‘fully electrified’ in 2025, rather than fully electric.

The brand also intends to extend its line-up with further EV models, including the performance-focused GV60 Magma.