Introducing the Cupra Raval! Cupra has confirmed the name of the brand’s future urban electric car, the Cupra Raval.
During the first day of Automobile Barcelona, Wayne Griffiths, CEO of Seat and Cupra, revealed the name of the brands’ future urban electric vehicle, the Raval, which serves as a tribute to the Raval neighbourhood, a district in the heart of Barcelona, and is one that ROSALÍA’s alphabet campaign hinted at.
“The Raval is one of the most surprising parts of Barcelona. And today, we are proud that the brand’s future urban electric car will have its name and represent its spirit. Just as we did with the Cupra Born, we now want to express the essence of the Raval and continue to inspire the world from Barcelona,” explained Wayne Griffiths.
Cupra also announced today that, together with brand ambassador and actor Daniel Brühl, it will bring the spirit of his “Bar Raval” in Berlin to the future Cupra City Garage, which will open later this year in the German capital.
“The Cupra Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to ‘Gen Z’. Something that’s more emotional,” Griffiths added.
Cupra also presented the Cupra Tavascan, the brand’s first 100% electric SUV, to the public for the first time at Automobile Barcelona. The model premiered on 21st April in Berlin.
“It’s a dream come true that started four years ago at the IAA Frankfurt Motor Show and was finally unveiled a few days ago at our Exponential Impulse event. The Cupra Tavascan is a new hero for a new era, dreamed, designed and developed in Barcelona.” stated Griffiths.
The Cupra DarkRebel, the brand’s digital show car was also presented to those attending Automobile Barcelona. “The Dark Rebel is the ultimate interpretation of Cupra’s design for the future. With the DarkRebel, we want to show that the electric cars of the future can be sexy and provocative,” said Jorge Diez, Head of Design at Cupra.
So far, more than 100,000 users have already configured their DarkRebel through an immersive experience in the Hyper Configurator. Their designs will influence the future physical version of the show car that could arrive very soon.