Cupra launches ‘love me or leave me’ EV refund deal

Cupra has launched a unique return deal on its all-electric Born in a bid to entice more drivers to go electric.

The Spanish brand’s UK-first ‘Love Me or Leave Me’ offer allows drivers who still have some concerns about whether an electric car will suit their lifestyle to try out an EV risk-free.

Customers choosing the firm’s Born electric hatchback have three months to live with the car and decide whether it’s right for them. If, at the end of 100 days they still aren’t convinced, they can return the car for a full refund of their deposit.

The offer is available now on vehicles ordered from Cupra’s current stock, including the performance-oriented 322bhp Born VZ.

Marcus Gossen, director of Cupra UK, commented: “It is safe to say that the new scheme is ground-breaking and will give many drivers who have considered an electric car the impetus to make the leap.

“Cupra Born is already a compelling proposition, bringing performance, great range, sporty styling and an outstanding interior into one package that owners tell us they love. But, if the experience doesn’t suit their lifestyle and a driver doesn’t gel with EV ownership, they can hand the keys back after three months.”

To help make the switch even easier for drivers, Cupra has also partnered with home charger firm Ohme to offer customers a free wallbox and energy supplier OVO to offer up to 10,000 miles of free charging when they sign up for the Charge Anytime tariff.

Ohme’s CEO, David Watson, said: “Ohme is committed to ensuring that no driver is left behind in the transition to greater e-mobility. This is an exciting and innovative new scheme from Cupra and Ohme looks forward to continuing to work with them as their official home EV charging partner as well as with OVO to bring low cost, low CO2 EV motoring to more drivers.”