Cupra cuts prices across entire Born range

Cupra has announced a £2,350 price cut across the entire Born range in a bid to improve EV accessibility.

The move means that the Spanish firm’s stylish hatchback now starts at £34,125 for the V1 58kWh 204PS.

However, that price won’t last for long as Cupra is also streamlining the Born line-up, with that entry-level model among a number of options being dropped.

It is closing factory orders on the 58kWh battery/204PS powertrain across the entire range and removing the 77kWh battery option from the V2, V2 Edition, V3 and V3 Edition trim levels.

The new line-up will consist of V1, V2 and V3 trims with the 58kWh/230PS powertrain, and V3 with the 230PS motor and 77kWh battery. The recently announced CUPRA Born VZ will also join the range shortly.

The £2,350 price reduction will be available for both new factory orders and orders from stock, including the trims and batteries that are now closed for new factory orders.

Once sales of in-stock vehicles have run out, the entry price for the Born will be £35,085 for a V1 58kWh 230PS. That is less than the previous price for the less powerful V1 58kWh 204PS. Similarly, the entry price for the larger battery will drop to £41,385 for a V3 77kWh 230PS – less than the previous entry price for a V2 77kWh 230PS.

Cupra is also offering a number of purchase incentives, including a free Ohme home charger and a £750 pre-paid MasterCard with every purchase, alongside either 0% APR for 36 months or a £4,000 dealer contribution. Drivers who place an order before the end of April will also receive a free eCare plan which covers the first two years of servicing.

Cupra is the latest brand to announce price cuts on its models as manufacturers try to ensure they meet the new ZEV mandate. Renault has added a new shorter-range version of the Scenic E-Tech, priced from £37,495, and Vauxhall has slashed £5,500 off the price of the Corsa Electric with a new entry-level specification.

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Matt Allan

Matt is Editor of EV Powered. He has worked in journalism for more than 20 years and been an automotive journalist for the last decade, covering every aspect of the industry, from new model reveals and reviews to consumer and driving advice. The former motoring editor of, The Scotsman and National World, Matt has watched the EV landscape transform beyond recognition over the last 10 years and developed a passion for electric vehicles and what they mean for the future of transport - from the smallest city cars to the biggest battery-powered trucks. When he’s not driving or writing about electric cars, he’s figuring out how to convert his classic VW camper to electric power.