The CUPRA DarkRebel has taken a step closer to the physical world with more than 270,000 configurations designed by the ‘CUPRA Tribe’.
At the Exponential Impulse event in Berlin, brand ambassadors such as Alexia Putellas, Marc ter Stegen, Ansu Fati and Daniel Brühl, used the immersive virtual tool to help shape the features of the CUPRA DarkRebel. It’s the brand’s first showcar created in the boundless possibilities of Metahype, CUPRA’s space in the Metaverse. The thousands of pieces of configuration data will be injected into the CUPRA DarkRebel’s final physical design.
“The CUPRA DarkRebel is the latest provocation of the brand, created without the boundaries of the real world. This showcar has been created for the next generation, designed by a Tribe, not an individual, it’s a rebel with a purpose, showing that electric cars can be sexy, emotional, and shocking,” said Wayne Griffiths, CEO of CUPRA. “I believe that CUPRA is pure obsession. It is a brand made from people fascinated with what they do. The DarkRebel is proof of this passion taken to the limits.”
Users from all over the world pushed their creativity to influence the final design of the CUPRA DarkRebel. The top two countries with the most configurations are Spain and Germany, with Mexico and Turkey in the top ten.
In the Hyper Configurator, users could choose between three environments – the Exponential square, Exponential cube, and Exponential infinite, where they could create their very own CUPRA DarkRebel. The CUPRA Tribe were drawn towards the Exponential square configuration, inspired by natural elements such as minerals and stones, CUPRA’s raw textures and earthy colours.
The Hyper Configurator pulled people into the experience, with 74% of users using mobile devices – a clear indication that the DarkRebel will be a car designed by and for the next generation.
The Hyper Configurator will remain open for the whole CUPRA Tribe to create a uniquely personalised CUPRA DarkRebel.