Ford Pro helps Electric Avenue Market make the EV switch

Ford Pro is helping Brixton’s famous market street illuminate the path towards electric commercial vehicles with the new E-Transit all-electric van.

The market’s community will have the chance to experience the power and productivity of the E‑Transit, as Ford Pro is making a van available throughout 2023 that traders will be able to reserve for their commercial vehicle needs.

Supporting the initiative is Levi Roots, Brixton local and Electric Avenue regular, who is embarking on his own journey to work more sustainably and decarbonise his business’ logistics. Also leading the way at Electric Avenue are Healthy Eaters and K & N Fresh Meat Ltd, who alongside Levi Roots will be encouraging the wider community to make the most of the E‑Transit and take part in test drives offered to the traders at the market this week.

Together, the businesses are rallying the trading community to help make Electric Avenue fully electric once again, aiming to get all traders driving electric vehicles by 2030, ahead of the ban on the sale of new petrol and diesel vehicles.

“Many of Electric Avenue’s local businesses have been serving customers for decades, spanning multiple generations, and probably with the support of a Transit. It is vital that these businesses continue to thrive as we shift towards an all-electric future together. Ford Pro is ready to support them every step of the way and is calling on councils and governments to get behind the switch too,” said Mandy Dean, director, commercial vehicles, Ford of Britain and Ireland.

“As my business continues to grow, I’m always looking for ways to streamline my logistics and keep my business sustainable”, said Levi Roots, founder and CEO. “The Ford Transit van has been the backbone of market traders for decades, and now the E-Transit has allowed me to reduce my impact on the environment even more. The tools that Ford Pro can offer businesses like mine will really help us boom as consumers become more environmentally conscious.”

“We’ve been a staple of the Brixton community for almost 20 years, and taking these steps to reducing air pollution makes me incredibly proud”, said Stafford Geohagen, owner, Healthy Eaters. “As locals, we owe it to our community, current customers, and new customers to look after each other. I hope we can become one of the first markets to go fully electric and set an example for other markets nationwide.”

“We were so surprised at how easy it was to adapt to using an electric van for our logistics”, said Imran Ibrahim of K & N Fresh Meat Ltd. “As a purveyor of the best meats and groceries, the environment is so important to us, and knowing we’re taking steps to reduce our carbon footprint means we’re protecting the environment for years to come.”