XPENG officially launches in Ireland
China’s Xpeng has officially begun operating in Ireland, with the appointment of its new distributor.
The new contract between Xpeng and Motor Distributors Limited (MDL) is the latest step in the car maker’s expansion into major European nations and will see the Tesla Model Y-rivalling G6 SUV introduced in coming months.
Xpeng has identified Ireland as a ‘key right-hand drive market’ due to government incentives, growing infrastructure, and rising demand for sustainable transport. It said that the G6’s Irish launch would be the first step in a strategic roll-out of its models, which also include the G9 SUV and the P7 saloon.
Since launching in Norway at the end of 2020, Xpeng has expanded into Denmark, Sweden, the Netherlands, Belgium, Luxembourg, Germany, France, Iceland, Spain, and Portugal. It also also gearing up for a UK launch, although no dates have been given.
“Our partnership with MDL marks an important step in Xpeng’s global expansion,” said Dr. Brian Gu, vice chairman and president of Xpeng.
“We are excited to introduce Irish consumers to a new standard in electric mobility, combining innovative technology with exceptional design to deliver an unparalleled experience that meets the demands of today’s drivers.”
Paddy Finnegan, chief executive of MDL, added: “MDL is proud to represent Xpeng’s portfolio, which offers Irish motorists and dealers an impressive example of Chinese electric vehicle innovation and craftsmanship. The current Xpeng lineup – along with future models – brings an exciting and climate-friendly option for those seeking modern, sustainable personal transportation.”
While XPeng currently imports all of its cars from its homeland, it is believed to be exploring European factory sites. This would give it a manufacturing base much closer to key markets and allow it to circumvent the tough new tariffs being imposed on Chinese EV imports.
