RIP Lanzador: Lamborghini cancels EV project… for now, anyway
Lamborghini has officially cancelled its Lanzador project, the SUV coupé that was to become its first all-electric vehicle.
Announced back in summer 2023, the “ultra GT” Lanzador was expected to herald Lamborghini’s EV future, with an “unparalleled Lamborghini driving experience”.
However, in a recent interview with The Sunday Times, Lamborghini CEO Stephan Winkelmann explained that a lack of customer demand, unfavourable market conditions, and the suitability of plug-in hybrids (PHEVs) have rendered the Lanzador dead in the water.
Winkelmann said: “The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis and global data.”
The lack of demand for dedicated electric hypercars has also been reflected in the 2025 cancellation of the Maserati MC20 Folgore EV. In 2024, Maté Rimac said his pioneering brand doesn’t intend to build another EV following the Nevera due to a lack of interest.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers, [and] to our employees and their families.”
In 2025, Lamborghini sold 10,000 cars for the second consecutive year, with its PHEV range comprising the Revuelto, the Temerario, and the Urus, suggesting the combination of either a V8 or V12 with an electric motor works for the Sant’Agata-based brand and its client base.
Despite the culling of the Lanzador, Winkelmann said “never say never” to a Lamborghini EV. It is expected that the higher-ups at Lamborghini will be closely monitoring the success of the all-electric Ferrari Luce when it arrives in May this year.
“Never say never, but only when the time is right,” he concluded. “For the foreseeable future, only PHEVs. We will continue to develop electrification because we also need to be ready.
“The times we are living in are fast-moving; if you don’t react fast, you risk going out of business or losing momentum. Therefore [we need] a solid financial base to reinvest in the future.”
Meanwhile, Lamborghini’s parent company, Audi, has announced that it will continue with its electrification strategy and introduce its all-electric TT replacement in 2027.
