Hyundai teams up with Chelsea FC to launch electric vehicle campaign

Hyundai UK is providing Chelsea Football Club with a fleet of electric Kona SUVs to help encourage people to switch to electric vehicles.

The partnership is part of the campaign ‘Turn the Blues, Green’ which aims to educate football fans, and the public, on the benefits of switching to electric mobility.

As part of the campaign, the club and Hyundai have installed six electric charging points at Chelsea’s Cobham Training Centre. The Chelsea Women’s team has already taken delivery of their first batch of Kona Electric SUVs.

“We had no idea how easy it was to charge an electric car. At first, we had the manual out and everything, and then we realised how quick, easy and smooth it was to plug the Kona Electric in,” said Chelsea striker Pernille Harder, who is sharing an SUV with team captain Magdalena Eriksson. “Having the charging points at the training centre is a complete luxury. We can just plug in before we start training, and then we can drive home with a full battery,” explained Eriksson.

Guy Laurence, Chelsea FC CEO, commented: “At Chelsea, we pride ourselves on partnering with some of the world’s leading companies, and we have enjoyed a successful relationship with Hyundai since the beginning of the 2018/19 season.

“Now, with the introduction of the ‘Turn the Blues, Green’ campaign, our players are stepping up a gear by getting behind the wheel of Hyundai’s zero-emission Kona Electric SUV. Stories of their driving adventures will help inform the public of the importance of sustainable mobility as we move towards the UK’s regulation changes on cars powered solely by a petrol or diesel engine in 2030. We have an exciting future ahead with Hyundai, of which sustainability is a big focus.”

The campaign will initially run through the 2021/22 season, with Kona Electric models supplied to the club. Michael Cole, president and CEO at Hyundai Motor Europe, also commented: “We are delighted to have this opportunity to work with Chelsea once again and consolidate our long-term partnership. Our Turn the Blues Green campaign will help raise public awareness of the benefits of battery-electric cars like our Kona Electric and enable us to deliver Progress for Humanity.”

Want the latest Electric vehicle news in your inbox? Sign up to the free EV Powered email newsletter...