Go Zero Charge partners with DP World Tour golf star to increase EV awareness

Smart EV charger brand Go Zero Charge has struck a partnership deal with Dan Bradbury, one of golf’s fastest rising stars.

Dan Bradbury, 2023 DP World Tour winner who has competed against Rory McIlroy, will carry Go Zero Charge’s logo on his bicep throughout the DP World Tour season.

The partnership will commence this week at the Genesis Scottish Open from July 13 to July 16, followed by the 151st Open Championship at Royal Liverpool. The deal will also see various marketing activities, on-event activations and social media collaborations, all of which are set to be revealed in due course.

As the impending ban on production of new diesel and petrol cars in the UK approaches in 2030, Go Zero Charge felt compelled to act proactively to increase EV accessibility, awareness and education. After quickly identifying the 23-year-old Yorkshireman as part of the next generation of golfing superstars, the partnership soon came together.

After turning professional in mid-2022, Dan secured a fairytale maiden DP World Tour title at the 2022 Joburg Open in his third professional start. There have been plenty more highs since, including tussling with Rory McIlroy in the third and fourth rounds of the Hero Dubai Desert Classic.

Peter O’Brien, CMO at www.GoZeroCharge.com, commented: “We, at Go Zero Charge, are incredibly excited to partner with one of the UK’s fastest rising golf stars to help bring more awareness and education to electric vehicles. When exploring partnership opportunities, we quickly realised that the golf fan was a demographic that we wanted to engage with. Prestigious competitions like the DP World Tour are associated with innovation, sustainability and technology and the biggest golfing stars are celebrities in their own right – if Dan continues his current trajectory, he’s up next!”

Dan Bradbury added: “When it comes to protecting the environment, we all know that there’s more work to be done. I’m looking forward to working alongside Go Zero Charge to help bring the important issue of electric vehicle adaptation to the forefront of the golf world. Go Zero Charge makes EV charger installation easy and supports companies, including golf resorts, make the required leap to support members who are EV owners. It’s the way things are going and need to be going.”