EV for kids aims to educate next generation on driver safety

Young Driver Motor Cars is set to debut its all-electric Firefly Sport this month, which aims to fuel children’s interest in cars.

A sister company to Young Driver – the world’s largest under-17s driving school – Young Driver Motor Cars will start production of the Firefly Sport model this month. The 2.1 metre-long car, which can accommodate children aged 4- to 10-years-old (and even adult drivers) will use only UK-sourced components for series-build cars – including their batteries and electric motors – making the Firefly Sport the country’s first all-British EV.

Packed full of British innovation, the Firefly Sport will receive its official debut at this week’s British Motor Show, which opens on August 18th.

“Firefly Sport is a fully-fledged, scaled-down motor car,” said Ian Mulingani, YDMC’s managing director. “From its launch this month it will allow 4- to 10-year-olds the chance to get behind the wheel and have an authentic motoring experience, thanks to this model’s sophisticated design and componentry, which fundamentally mirror the way a road car behaves, but at fully manageable speeds.

“Being electric and looking like a junior supercar, it also aligns with the type of vehicle that children see themselves driving when they pass their test. And it’s precisely this kind of engagement we need at our Young Driver training centres to start them on a journey towards improved road safety – and ultimately, preventing unnecessary road deaths.”

Firefly Sport uses two recyclable 12-volt batteries from a Bromsgrove-based supplier, powering twin 24-volt electric motors which are manufactured in Bournemouth. Maximum speeds will vary depending on the gearbox specified, but will range from 25mph, down to 7mph for the youngest drivers. However, Firefly Sport also has a remote cut-off facility with a 200-metre range, as well as an automatic cut-off if it senses obstacles in its path, making it ultra-safe for first-time drivers.

Inside the open-topped two-seater (a roof is optional for all-weather use) drivers are presented with a digital instrument pack that can be personalised on start-up with the user’s name and photograph. There are three instruments – a speedometer, clock and range indicator – as well as a reversing camera and pilot lights for indicators, headlights/tail lights etc.

Mulingani said: “We’re also proud that Firefly Sport will be this country’s first all-British electric vehicle, when you take into account not only where it’s manufactured, and the team responsible for its creation, but also that its components are sourced from here, too. The body comes from Huddersfield, the chassis is from Coventry, and the motors and batteries are from suppliers in Bournemouth and Bromsgrove. If you think about how the UK’s motor industry is moving towards greater autonomy with parts-sourcing, we’re definitely ahead of the curve!”