EV charging solution unlocks £27m annual revenue for car dealers and leasing firms

Companies selling or leasing electric vehicles are being advised of the potential revenue they are missing out on by not selling home EV chargers with the vehicle.

Electric vehicle charger company Go Zero Charge has launched a complete EV charging solution for the automotive industry to provide a simple and effective route to selling home EV charger units and capturing that potential revenue.

With 267,203 new and 71,071 used battery electric vehicle (BEV) transactions recorded last year – a number expected to be even greater in 2023 – Go Zero Charge is estimating that 80% of those would be leads for a home EV charger sale, car dealers and leasing firms are collectively missing out on potential commission-driven revenue of £27 million.

Go Zero Charge is launching its trade partnership offering, with industry-leading commission rates. Many EV charger firms are currently only offering trade customers units at wholesale prices, meaning they must hold stock and take on the risk associated with that; but Go Zero Charge wanted to offer a commission structure that would offer revenue to match the profitability of a wholesale model with zero risk.

Recognised industry partners are already placing their trust in Go Zero Charge, including the BVRLA, Fords of Winsford and Britannia Car Leasing; with Auto Data Solutions (ADS) facilitating the delivery of the brand’s EV charging solution into dealerships and leasing firms.

David Wells, CEO at Go Zero Charge, said: “Our holistic approach to supporting the automotive industry and its EV customers means that dealers and leasing companies can provide an extremely high-end home EV charger and incredible service at a highly competitive cost. We have launched the smartest EV charger available, so it makes sense that our offering to trade should be pretty smart too; and enable partners to access a means of significantly boosting their revenue.

“We want to enable the industry to boost their service by assisting more customers in the move to EVs and we are confident that our complete EV charging solution does exactly that.”

Jon Sheard, Operations Director at Auto Data Solutions, commented: “We are very excited by the opportunity to work alongside the team at Go Zero Charge. From our research, many companies are shying away from selling a home charger at the same time as an EV, as they see it as too difficult and there isn’t enough in it for them. Go Zero Charge makes it really easy and pay great commission, so what’s not to love about that!”