Take a look inside AEHRA’s first ever electric vehicle!

Italian automotive brand AEHRA has revealed the first images detailing the inside of its first ultra-premium electric SUV.

AEHRA pulled the covers off its first vehicle at a launch event in Milan earlier this year, and whilst the Italian challenger brand shared a first look at the cars design, it kept images of the interior hidden.

Now, however, the brand has shared a first look inside its debut vehicle, revealing an interior that “unlocks the full potential that an EV platform affords,” according to AEHRA.

Thanks to the cars 3m long wheelbase, the AEHRA SUV will offer enough space to comfortably seat “four full-size NBA players over 2m tall,” with a range of hand-stitched leathers and other premium materials which aim to create an experience similar to flying first-class.

One of the most eye-catching elements of the interior is the full-dashboard-width infotainment screen. When the SUV is in drive mode, the screen sits in a lower position, to display all the information the driver requires, such as speed, range, heating and ventilation settings and navigational instructions. The two outer areas of the screen serve as virtual exterior mirrors, relaying high-definition images from two front exterior side cameras. When the vehicle is parked, occupants can choose to extend the screen upwards, instantly transforming the AEHRA into a home theatre or an office environment.

This is a direct result of the game-changing approach taken by AEHRA to the exterior shape of its first model. In traditional vehicle layouts the interior dimensions do not allow the front row passengers to operate such a flexible and expansive HMI screen because it would sit too close to their eyes. AEHRA has filed a patent for this solution and it believes it will set new standards in terms of productivity and entertainment inside a vehicle.

“From the outset, the AEHRA SUV, and the Saloon that we will unveil early next year, were designed as true products of the digital age to reflect and accommodate our customers’ modern and busy lifestyles,” explains AEHRA Chief Design Officer Fillippo Perini. “With the screen fully extended, the occupants can relax and enjoy a movie, perhaps when the car is charging or when a parent is waiting to pick up a child from school or a party. And for those who have work to do, the screen and the spacious interior afford the perfect solution for video conference calls. Instead of staring at your smartphone or laptop, you can sit back and not only see all the participants on the call in perfect high-definition clarity, but also listen to them with crystal-clear, pitch-perfect audio quality.”

The SUV is equipped with a distinctive, oblong-shaped yoke-like steering wheel, replete with an AEHRA logo. There is also a proudly displayed Italian flag badge, denoting the fact that AEHRA is Italy’s first and only pure-play EV brand. A small digital strip inserted into the upper section of the steering wheel provides the driver with further key information.

Along with evoking a race-car-like ambience, the yoke steering wheel also pays homage to AEHRA Co-Founder and CEO Hazim Nada’s passion for the aeronautical industry. Like his fellow AEHRA founder, and the company’s COO, Sandro Andreotti, Nada is a keen pilot and skydiver. Prior to launching AEHRA, the pair founded Aero Gravity in Milan, Europe’s largest indoor vertical wind tunnel.

“A lot of what we have learnt from the aeronautic industry has shaped the AEHRA SUV’s body styling and its class-leading aerodynamic efficiency, and that influence very much extends inside the cabin too,” explains Nada. “The exterior monobody architecture enables us to create a unique dashboard that positions the HMI screen in such a way that a traditional layout does not allow. The result is a real workstation or lounge experience for the front row passengers, with a similar setup to that which people have become accustomed to working with at the office or enjoying at home.”

The Italian-American company has been substantially self-funded so far, and is finalizing its first external investors round. The brand unveiled its elegant SUV in October 2022, and will follow with a sophisticated Sedan in April 2023. Deliveries are expected to start in late 2025. A strategic model roll out is planned for key markets, including North America, Europe, China, and the Gulf States.

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