Polestar UK has opened a new test drive hub in Milton Keynes to meet the growing demand of its experience programme.
The 8,000 sq ft location will offer over 7,000 consumers the opportunity to experience the Polestar 2 before the end of the year. The new location has been opened in order to support Polestar’s other sites in London and Manchester.
With the announcement of the test-drive hub in Milton Keynes, along with the two other UK sites and other planned activities, the Swedish firm says it has the capability to reach 28,000 customers.
Jonathan Goodman, CEO of Polestar UK, said: “We saw such huge demand in 2020 for test drives, it was clear we needed to deliver more opportunity for consumers to experience our fully-electric Polestar 2 first-hand. But it had to be done in a high-quality way befitting the Polestar brand and be easy to book and access, and so Milton Keynes was an obvious choice. Excellent transport links, great test drive routes and a reputation as the foremost technological centre of the UK ensure it’s the perfect location for us.”
According to Polestar, Milton Keynes was pinpointed as the next location for the test drive hub for its central location and its sustainable and green credentials.
Polestar UK is also planning to deliver a series of other semi-permanent test-drive hubs – in Daventry, Cambridge and Harrogate for example – over the summer, with more locations to be announced in due course.
A series of pop-up events at other locations for shorter periods of time will also support this activity, many of which will be supported by public charging firm Instavolt.