Electric vehicle charging solutions companies NewMotion and Greenlots are to rebrand to become Shell Recharge Solutions.
The new brand unifies Greenlots and its European counterpart, NewMotion, under a single brand that will look to bring Shell’s regional electric charging services under one identity to further deliver lower-carbon transportation at work and on the go.
The rebranding will begin early next year, with NewMotion bringing expertise in home charging solutions and roaming services to Shell, with Greenlots also bringing its experience in charging networks and fleet services.
Roger Hunter, vice president of Shell Electric Mobility, said: “The upcoming brand change will help Shell to move our electric charging capability and offer from local to global; we will unify our brand, our people, and our capabilities across Europe, Asia and North America, ensuring we are better placed to provide our customers with the EV Charging solutions they need.”
Shell Recharge Solutions will continue to support the electric transformation in North America across cities, fleets, and commercial businesses. Already, the company has helped cities expand their EV charging infrastructure, including Los Angeles, Houston and Vancouver.
“Our name is changing, but our vision to lower carbon emissions is more focused than ever,” said Andreas Lips, CEO, Greenlots. “We have ambitious targets and as Shell Recharge Solutions we will further integrate the expertise shared across three businesses to provide more customers with smart EV charging solutions, delivered through a consistent brand experience.”
NewMotion CEO, Melanie Lane, added: “It’s so exciting that NewMotion is unifying under one single identity with our North American counterpart Greenlots and existing Shell-branded charging services as Shell Recharge Solutions. Our aim will be to offer a future-proof one-stop-shop for organisations of any size to build out the infrastructure they need to drive EV adoption forwards.
“It’s a move which reflects the need to pool the best of our innovations and talents, create a globally-recognised platform for EV charging, and translate the lessons learned in more mature markets to those where the journey to electric mobility is just beginning.”