Volvo has opened a new ‘Studio’ in London to give customers’ the chance to take a close-up look at the brands latest all-electric models.
The Studio – initially planned to operate for 12 months – is located in North London’s busy Brent Cross Shopping Centre and is hosted by the brand with its retail partner in the area, Endeavour Automotive. It is the first electric vehicle consumer experience centre of its kind for Volvo in the UK, following a successful launch of the concept in the Netherlands.
Volvo’s range of Recharge battery electric models will take centre stage. This includes the new C40 Recharge compact crossover, which has an official (WLTP) driving range of up to 274 miles, and the XC40 Recharge, the fully electric version of Volvo’s best-selling and multi-award-winning compact SUV.
The Studio is also offering test drives and accepting customer orders for new cars, with order fulfilment and handovers managed by Volvo Cars North London, operated by Endeavour Automotive.
Kristian Elvefors, Volvo Car UK Managing Director, said: “The Volvo Studio is a super initiative that brings the technology, style and desirability offered by our range of new electric cars to a wider audience, working together with Endeavour Automotive, our respected retail partner.”
John Caney, Endeavour Automotive Chief Executive, added: “The Studio is a perfect environment for introducing people to Volvo’s exciting electrification plans and to see its latest models. Our expert team will be on hand to help people to feel confident and informed about making the right decision when it comes to choosing an electric car.”