Mazda kills off all-electric MX-30 in Europe
Mazda has ceased production of its only pure-electric car – the MX-30 crossover.
The Japanese brand confirmed that it had stopped production of the MX-30 BEV and ended sales in the UK and European market, but that the plug-in hybrid range extender MX-30 R-EV remains on sale.
The MX-30 BEV was Mazda’s first all-electric model and failed to make an impact with UK buyers, selling just 1,322 examples in 2024. Its range of just 124 miles along with a relatively high initial price made it unattractive in relation to competitors.
A spokesperson for Mazda told EV Powered: “Production for the MX-30 BEV has ended and it has been withdrawn from sale across Europe ahead of the introduction of the all-new, all-electric Mazda6e, expected to arrive in showrooms in the UK in the first half of 2026.
“This strategic move reflects Mazda’s dedication to innovation and responding to the dynamic needs of the market. The Mazda6e will feature state-of-the-art technology, improved performance, and a design that aligns with contemporary consumer preferences.”
The move leaves Mazda without any all-electric models until the arrival of the Mazda6e. This is expected to arrive in left-hand-drive markets towards the end of 2025 but won’t reach the UK until 2026, leaving the brand having to use other measures including emissions trading and banking future ‘credits’ to meet its ZEV mandate obligations.
In theory, under the mandate, by the end of 2025 28% of a car maker’s sales must be zero-emissions. However, the vehicle emissions trading scheme allows them to use certain measures to offset any shortfall.
Mazda’s spokesperson told EV Powered the firm would not face any fines under the mandate in 2025. They noted: “Mazda will meet the requirements of the ZEV/VETS legislation by 2030 and remain penalty free until that point through the various flexibilities of the scheme and the introduction of BEVs from 2026.
“While we may not have a BEV in the product line up during 2025, we continue to meet the needs of our customers while developing a robust plan for the introduction of multiple EV models from 2026 that will give our customers an easy transition into electrified driving.”
Like fellow Japanese brands Toyota and Honda, Mazda has been slow to embrace all-electric powertrains and Mazda continues to explore hybrid and renewable fuel options alongside EVs.
The spokesperson added: “Mazda’s current, and future, product will continue to meet the needs and expectations of our customers. The DNA of Mazda product will continue to be the basis for all our future product.
“We will continue to offer a powertrain mix of petrol, diesel, HEV, PHEV and BEV, recognising the current consumer attitudes and demands with fully electrified powertrains by 2030.”
