Honda e:Ny1 price cut by £5,000

Honda has reduced the price of its e:nY1 model by £5,000, bringing its newest EV below £40,000.

Entry level versions of the electric SUV now start from £39,995 as the brand looks to reposition the model and attract more buyers.

Honda has also announced new finance deals on the e:Ny1 until June, including a £3,000 dealer deposit contribution and 1.9% APR. That means buyers can obtain an e:Ny1 from £299 per month for Elegance trim and £339 per month for Advance trim.

The sub-£40,000 price tag applies to the Elegance trim, which comes with 18-inch alloys, synthetic leather upholstery, dual-zone air conditioning, heated seats, Apple CarPlay and Android Auto, adaptive cruise control and auto-dipping headlights.

The range-topping Advance trim adds a heated steering wheel, power tailgate, 360-degree camera and a panoramic sunroof. It is priced from £42,195 – less than the 2023 launch price of the basic car.

All versions also come with the Honda Five Year Car Package included, offering five years’ servicing, warranty and roadside assistance.

Both versions use Honda’s new e:N Architecture F platform, with a front-mounted 201bhp motor and 68.8kWh battery offering a range of 256 miles.

Orders for the newly priced model open on April 23, and Honda is opening a new online purchasing option on the same day.

“April marks an exciting milestone for Honda as we unveil our new approach for the e:Ny1,” said Rebecca Adamson, head of automobile at Honda UK.

“We are incredibly excited for the future of electric mobility and are proud to offer customers an exceptional blend of convenience and affordability. This new proposition reflects our commitment to innovation and sustainability, and we are confident that it will empower customers to go electric with enthusiasm.”

The announcement comes on the heels of Mazda reducing the price of the MX-30 by £3,000. Both Japanese brands have just one EV model on sale and are under pressure to meet the threshold of 22% zero-emissions sales set under the ZEV mandate.

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Matt Allan

Matt is Editor of EV Powered. He has worked in journalism for more than 20 years and been an automotive journalist for the last decade, covering every aspect of the industry, from new model reveals and reviews to consumer and driving advice. The former motoring editor of, The Scotsman and National World, Matt has watched the EV landscape transform beyond recognition over the last 10 years and developed a passion for electric vehicles and what they mean for the future of transport - from the smallest city cars to the biggest battery-powered trucks. When he’s not driving or writing about electric cars, he’s figuring out how to convert his classic VW camper to electric power.