Goodwood unveils new EV attraction ‘Electric Avenue – The Road To 2030’

Goodwood has announced the ‘Electric Avenue – The Road To 2030’, a new interactive home for electric mobility at the Festival of Speed.

The major new attraction, presented by Sky Zero, has been designed to encourage a lasting legacy of positive change by enabling visitors to ask questions of the experts, inspect the latest electric vehicles and learn about the benefits associated with switching to electric.

On display will be an extensive collection of EVs including city cars, saloons, SUVs, sports cars and hypercars, all appearing at Goodwood’s invitation. The ambition behind ‘Electric Avenue – The Road To 2030’ is to make electric mobility uniquely accessible, with visitors able to explore and compare different makes and models and discover this new way of life for themselves.

Announcing the new initiative, The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles. I am delighted that ‘Electric Avenue – The Road to 2030’ presented by Sky Zero will enable visitors to explore the future of mobility for themselves. I am also immensely grateful to Sky Zero for joining us in this new venture and to our automotive partners for their continued support of the Festival of Speed.”

Transport Minister Rachel Maclean said: “As we put our foot down and accelerate towards a zero-emission transport future, I’m delighted to see this year’s Goodwood Festival of Speed showcasing some of the latest models of EVs at the new ‘Electric Avenue’.

“With £2.8bn of government support to encourage their take-up, there has never been a better time to switch to an EV – helping clean up the air in towns and cities right across the UK.”

‘Electric Avenue – The Road To 2030’ will be situated at the heart of the Festival of Speed, between Future Lab presented by bp, and the First Glance Paddock.