Fearne Cotton and Volvo team up to promote electric vehicles
Volvo has partnered with well-known broadcaster Fearne Cotton to help educate people about electrification and sustainability.
Over the past two decades, Fearne has crafted a career that encompasses TV, radio and digital, becoming one of the UK’s most popular personalities. Fearne’s Happy Place platform, embracing a podcast, books and festivals, connects thought-leaders from around the world to inspire and empower self-love and happiness.
United by a shared passion for sustainability, Volvo and Fearne have joined forces to help educate the nation about electrification. Through the partnership, they aim to inspire and empower people to make more eco-friendly choices in their everyday lives.
Fearne will drive Volvo’s new fully electric C40 Recharge. As part of Volvo’s commitment to more conscious design, this model features a 100% leather-free interior, and the carpets are made from recycled PET plastic bottles. Throughout its interior, the design of the C40 is centred on effortlessly blending sustainability and comfort.
Fearne Cotton said: “I’m so happy to join the Volvo family. We’re both fully committed to sustainability, so being part of its electrification journey is super exciting. As well as the planet, Volvo has always been a brand about protecting people, a really lovely complement to my passion for self-care and mental health.
“When life gets busy, it’s important that I find the time to look after myself. The new electric C40 Recharge fits so seamlessly into my life, and features like fast charging give me the time to recharge myself, so that I’m in the best frame of mind to get behind the wheel and off on my next adventure.”
Kristian Elvefors, Volvo Car UK Managing Director, said: “Fearne is an existing Volvo customer, so we are delighted to now partner with her on our exciting sustainability journey. An inspiring change-maker and pioneer in her field, Fearne perfectly encapsulates what we stand for as a brand: sustainable living, but also a desire to push boundaries and explore innovative solutions, as we both work towards improving life for our planet and its people.”
