Europcar adds record-breaking EV champion to A-Z EV Rally team

Car rental specialist Europcar has hired a record-breaking EV expert to help its team on this year’s A-Z EV rally.

Kevin Booker, holder of four Guinness World Records for EV efficiency, will join the firm’s team for the five-day tour of England this July to offer driving support and advice.

Europcar staff from various parts of the business will be taking the driver’s seat in a host of vehicles from its electric fleet including a Jeep Avenger, Skoda Enyaq, Mercedes EQV and Renault Kangoo Van E-Tech, with Kevin on-hand to offer tips and share the driving.

“I am hugely excited about joining the Europcar team for the A-Z EV Rally this July”, said Kevin. “It will largely be using A-roads which, let’s face it, is where most motorists spend a large proportion of their time. This, therefore, gives Europcar a great opportunity to extend its understanding of the driving conditions many of its customers – often first time EV drivers – will face.

“I will sit alongside a different driver each morning observing how they drive; then in the afternoon I will take over behind the wheel to give them useful tips to optimise the performance of their vehicle. It will be a great collaboration.”

Tom Middleditch, head of electric mobility at Europcar added: “Motorists choosing to rent electric with Europcar will often be driving an EV for the first time; we are therefore very keen to provide all the support and insight we can to ensure they can get the most out of their vehicle for whatever period of time they’re renting.

“Kevin’s experience will be invaluable in helping each of us learn where we can make small changes to how we drive the electric vehicles we have on our fleet, so that we can pass that knowledge onto our customers through our Electric Vehicle Knowledge Hub. Kevin will give us tips on adjusting settings in the vehicles as well as pointers on ‘reading the road’ to maximise battery efficiency.”

Taking place from 1 to 5 July and criss-crossing England from A to Z over 1,400 miles, the 2024 Rally will see over 50 EVs put to the test in real-world conditions, visiting new and innovative charging hubs as well as showcasing clean energy projects on the route. As the official vehicle provider for the Rally, Europcar is providing four Tesla Model 3s for the EV Rally team and official media crews to navigate the event.

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Matt Allan

Matt is Editor of EV Powered. He has worked in journalism for more than 20 years and been an automotive journalist for the last decade, covering every aspect of the industry, from new model reveals and reviews to consumer and driving advice. The former motoring editor of, The Scotsman and National World, Matt has watched the EV landscape transform beyond recognition over the last 10 years and developed a passion for electric vehicles and what they mean for the future of transport - from the smallest city cars to the biggest battery-powered trucks. When he’s not driving or writing about electric cars, he’s figuring out how to convert his classic VW camper to electric power.