Swedish micromobility brand Voi reaches 100 million rides in Europe

E-scooter brand Voi is celebrating hitting one hundred million rides across Europe, with the landmark journey taking place in Seville last week.

To put this latest milestone into perspective, it took Voi seven months to reach its first million rides in March 2019; six weeks to reach the second million and, by September 2019, rides had already exceeded the 10 million mark. Voi is now seeing demand for its e-scooters and e-bikes grow faster than ever before.

The achievement follows a year of growth for the Swedish micro-mobility brand, having expanded into over 80 towns and cities across 11 countries (up from 45 cities in 2020). During 2021, Voi’s rides more than tripled, and the company hit a peak of 300,000 rides in a single day in July last year.

Fredrik Hjelm, Voi’s co-founder and CEO says: “Reaching 100 million rides is not only a huge milestone for the whole Voi community, both riders and our teams across Europe, but also for the towns and cities we operate in. It’s truly amazing to see that sustainable micromobility is being adopted by the mass market and that we have been able to play such a great role in that transition.

“We are humbled that millions of riders every month trust us to help them make journeys across the towns and cities in which they live and work. With every milestone reached, this Voiage exceeds any expectations we had when we founded the company four years ago. Our vision of shaping cities made for living has remained the same since 2018 and, with this in mind, we are already working out how we get to one billion rides!”

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