Italdesign Quintessenza showcases all-electric pick-up concept

Italian design and engineering firm, Italdesign, has showcased its luxury Quintessenza Concept pick-up at the CES 2025 event in Las Vegas.

The Italdesign Quintessenza is longer than a Ford F-150 pick-up, and draws heavily on Italdesign’s  signature ‘wedge’ aesthetic and its Nissan GTR-50 project. Not intended for production, the Quintessenza rides on 24-inch wheels, chunky tyres, and is built using sustainable materials.

Italdesign’s concept electric pick-up offers accommodates four passengers. The rear seats rotate towards the truck’s flatbed, and are exposed when the hardtop roof is removed. The Quintessenza’s centre console and onboard minibar can also be moved towards the rear occupants.

Under the skin, the Quintessenza boasts an all-wheel drive powertrain. Italdesign claims that its 150kWh battery paired with three electric in-wheel motors will produce 777bhp, and a 0-60mph time of under three seconds.

While offroad, the height-adjustable suspension can be extended from 7.9 inches to 11 inches. A front splitter rises to maintain stability when the Quintessenza is at speed.

The Quintessenza was created as a special design study to underline the presence of Italdesign’s United States headquarters in a regenerating Detroit. The Quintessenza is intended to emphasise the brand’s willingness to engage with Motor City’s existing carmakers on existing vehicles, as well as with emerging automotive startups.

“Quintessenza is a testament to our ability to innovate, our technological potential and the end-to-end solutions we are able to offer since 1968″, said Fabrizio Mina, CEO of Italdesign USA. “Having an operational headquarters in Michigan is essential to effectively support our American customers. This local presence allows us to respond promptly to their needs, and to provide a personalized and high-quality service to the large industry or startups wishing to enter the automotive sector”.

Italdesign will celebrate its 60th anniversary in 2028. Previous Italdesign wedges include the BMW M1, Maserati Boomerang, and the Subaru SVX. The Quintessenza debuted at the 2024 Pebble Beach Concours d’Elegance as a showcase of how an all-electric pickup of the future could look.

The Quintessenza is among a number of major EV announcements at this year’s CES, which has also seen the reveal of the Afeela 1 and Honda’s 0 Series Saloon and SUV.