Automobili Pininfarina reveals PURA Vision concept

Automobili Pininfarina introduces a pioneering new era of electric luxury with the PURA Vision design concept.

The design study’s elegant silhouette and dramatic proportions express Automobili Pininfarina’s PURA design philosophy, effortlessly transforming the DNA of iconic models from Pininfarina SpA’s past to define the future – envisioned here as a beautiful electric Luxury Utility Vehicle (e-LUV).

The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury  vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT and another new production vehicle of an equally exquisite, yet different proposition, itself defining a new genre of driving pleasure.

Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, said: “PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle.

“Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars.”

“The first of our new portfolio – spectacular to behold and a different proposition, yet clearly inspired by PURA Vision – will be presented alongside this wonderful design concept at Automobili Pininfarina’s private residence during Monterey Car Week (17-20 August), as well as at The Quail – A Motorsports Gathering (18 August 2023).”

PURA Vision features a distinctive face, defined by hidden headlights and ultra-slim L.E.S.S. nanofibre lighting technology that creates a statement daytime running light signature. With fibres measuring less than 1mm thick, the advanced lighting technology can be tailored to suit almost any design, while its lightweight construction and superior energy efficiency is perfectly suited to a visionary electric LUV. The headlights are housed within a full-width multi-functional technical design element that defines the lower sections of body, and aids cooling and aerodynamic performance.

An innovative panoramic roof adds to the sense of sophisticated luxury. Its fixed ‘biscotto’ centre section is illuminated by a ring of gentle LED lighting and links the expansive windscreen at the front with the tailgate at the rear. The central ‘biscotto’ supports the large curved single-piece side windows, which form part of the Lounge Door openings on each side, while also ensuring PURA Vision is instantly recognisable from above. They hinge dramatically upwards and, in combination with the pillarless opening and rear-hinged back doors, provide unrestricted access to spacious 2+2 seating. The Lounge Doors were inspired by the pillarless design of the Lancia Florida saloon, which was penned by Battista Farina in the Fifties and was a favourite of Pininfarina’s founder.

The rear features ultra-slim horizontal LED lights and the glasshouse tapers in plan view, accentuating PURA Vision’s crisply defined haunches, where the body rises sharply from the wheelarches – this vertical muscle has more in common with a sports car and contributes to PURA Vision’s unique stance. In combination with the innovative biscotto roof, it creates a distinctive appearance when viewed from above – just like the Battista hyper GT.

Dave Amantea, Chief Design Officer, Automobili Pininfarina, said: “PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy on a new kind of vehicle. A dramatic presence, inviting interior and curated materials make this a car like no other, yet clients will recognise it as a Pininfarina with its beautiful body, timeless proportions and technical lower body detailing.”